GET.HIDEOUS is a think, make & play tank, inhabiting the world between technology, science, art & design.

Sheiva Rezvani Founder

Sheiva Rezvani is real-life Penny Gadget. She is a New York-based interaction designer, artist-researcher and creative technologist.

Ms. Rezvani founded GET.HIDEOUS after working in digital media industries for fifteen years, starting with television broadcasting and editing, and eventually moving to design, photography, and interactive media. In addition to pursuing her love of technology, Sheiva is a sociologist and researcher; she has a BA in Sociology from the University of California, a Masters from the Interactive Telecommunications Program (NYU ITP) and part of her Masters thesis from NYU Gallatin can be seen as a TEDx talk entitled, “A History of Fashion and Science of Sex.”

She is a feminist, a sociologist and a fan of satire who, by a remarkable chance, was named ‘Sheiva’ after a phrase in Farsi meaning eloquence and charm; a last minute change from being named ‘Banafsh’ meaning ‘lavender.’

Ultimately, Sheiva is a nerd whose loves include creative coding, collaborating, pitching, and teaching.

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