GET.HIDEOUS is a think, make & play tank, inhabiting the world between technology, science, art & design.
We're not a lab. We're a tank.
We design interactive experiences with purposefully surprising outcomes. We investigate technology as a medium of unexpected delight.
Every one of our projects contains a mission to think, make and play:
Think
Because we are smart; why not use our research skills to make the world better?
Make
Because we're technically savvy and can execute on our brilliant ideas with precision & focus.
Play
Because we live in the land of whimsy. What we do is fun, bold, unique, charming and poetic.
Who is GET.HIDEOUS?
Sheiva Rezvani Founder
Sheiva Rezvani is real-life Penny Gadget. She is a New York-based interaction designer, artist-researcher and creative technologist.
Ms. Rezvani founded GET.HIDEOUS after working in digital media industries for fifteen years, starting with television broadcasting and editing, and eventually moving to design, photography, and interactive media. In addition to pursuing her love of technology, Sheiva is a sociologist and researcher; she has a BA in Sociology from the University of California, a Masters from the Interactive Telecommunications Program (NYU ITP) and part of her Masters thesis from NYU Gallatin can be seen as a TEDx talk entitled, “A History of Fashion and Science of Sex.”
She is a feminist, a sociologist and a fan of satire who, by a remarkable chance, was named ‘Sheiva’ after a phrase in Farsi meaning eloquence and charm; a last minute change from being named ‘Banafsh’ meaning ‘lavender.’
Ultimately, Sheiva is a nerd whose loves include creative coding, collaborating, pitching, and teaching.
Phan V
Phan (pronounced “Pan”) is a sound designer and interactive visual artist based in Brooklyn, New York.
Phan has collaborated on sound design and music composition projects with a number of prominent artists and organizations, including Marina Abramovic, Derek Cianfrance, Donna Karan, Kate Spade, National Geographic, Mercedes-Benz, VW, Panasonic, MTV and New York Times.
His interactive projects were featured by new media outlets such as Engadget, Discovery News, Interactive Design, Make, FWD Thinking, Adafruit, Tecmundo, Creative Bloq, Gizmodo, BBC and The Creators Project.
Phan has also exhibited his work at distinguished festivals and galleries, including Sundance, Chicago Cultural Center, Gizmodo Gallery, Gene Siskel Film Center, IFC, New York University, Slamdance, IAC HQ, White Box Gallery and Sonar Festival.
Phan received an MPS from the Interactive Telecommunications at New York University’s Tisch School of the Arts. He also holds a Bachelor’s of Fine Arts in Film and Audio from the School of the Art Institute of Chicago.
Xuedi Chen
Xuedi Chen can make anything. She is a Brooklyn-based designer whose work spans the worlds of fabrication, architecture, fashion, installation, and anything that exists in the physical realm.
Her work embraces the intersection of the digital and physical with a passion towards innovative use of materials, methods, and technologies. She seeks to find simplicity in complexity, beauty in functionality.
Her work has been featured in The Creators Project, HuffingtonPost, Engadget, Wired.co.uk, AnimalNewYork, c|net, Intel and has been exhibited at the American Museum of Natural History in New York.
Xuedi was born in China and grew up in Woodstock NY. She has been a Brooklyn Transplant since 2005. She holds a Bachelors in Architecture degree from Pratt Institute and Masters in Professional Studies in nerdy stuff from the Interactive Telecommunications Program in NYU.